# identity.md

## Organization Overview
- **Company Name:** Naples Soap Company
- **Mission:** To create natural, eco-friendly soaps, lotions, and shampoos for healthy skin, providing naturally better skincare products crafted with premium, natural ingredients.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Deanna (Founder) - [https://naplessoap.com/pages/about-us](https://naplessoap.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by a problem-solving ethos ("See a problem. Solve a problem."), focusing on natural ingredients, healthy skin, and eco-friendly product development.

## Operations & Structure
- **Business Model and Operational Approach:** Crafting and selling natural soaps, shampoo bars, face & body care products using premium, natural ingredients.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.